Why we're #runningforPearl

We wanted to take an opportunity to share why we participate in the CIBC Run for the Cure each October and why you see us using the hashtag #runningforPearl.

Pearl Belcourt lived a life filled with love, hope and a desire to help people around her. For years she worked as a caregiver for individuals with mental disabilities out of the home that she shared with her husband Paul. She was also heavily involved in helping Métis youth receive assistance with post secondary education and helping low income families receive housing.

She was an extraordinary mother, friend and grandmother to many including her grandson, Steve.

She was also a fighter and in 2000 she was diagnosed with breast cancer and underwent surgery for a mastectomy. For several years following her surgery, she received chemotherapy and was eventually declared cancer free. However, her struggles with self-image and the acceptance of her "new" body presented difficulties for her. 

Through the love and support of her family and friends, the feeling of not being whole was remedied and she lived the rest of her life filled with love and light up until her passing in 2014 due to unrelated health issues.

In 2015, when Shallwi was launched, Steve and Brett both committed to contributing to the Canadian Breast Cancer Foundation through their business efforts and helping Pearl’s love and memory live on by creating #TeamShallwi.

This year, we are proud to be #runningforPearl and we hope we can count on you to contribute.

If you'd like to contribute to our fundraising efforts, click here and if you'd like to become a member of #TeamShallwi, click here.